Richfield, WI — you're sitting in a sweet spot. Washington County roads, easy access to US-41 and WI-167, and wide open stretches perfect for a truck, SUV, or something that runs on electricity and attitude. Gordie Boucher Ford of West Bend is your closest full-service Ford dealer — just a short drive north at 3021 W Washington St, West Bend, WI 53095. We carry the full 2026 Ford lineup, a packed lot of quality pre-owned vehicles, and a team that geeks out over this stuff just as much as you do. Ready to see what Ford's latest technology can do? Let's go.

Start with the truck that basically invented the segment: the Ford F-150. This thing is genuinely wild. Ford built a generator right into the truck — called Pro Power Onboard — that can run power tools, a tailgate speaker setup, or even keep your house lights on during a storm. It's like having a portable power plant that also happens to be the best-selling vehicle in America. Add in Ford's intelligent all-wheel drive, available hybrid powertrain, and a massive touchscreen command center, and the F-150 starts to feel less like a truck and more like a rolling tech hub. Want to go even bigger? The Ford Super Duty F-250 takes everything up a notch — more towing, more payload, and a body built to handle the toughest jobs Washington County can throw at it. Or keep it nimble with the Ford Ranger — a mid-size truck with serious capability packed into a smarter, easier-to-park package. And if saving money at the gas pump is your priority, the Ford Maverick hybrid gets incredible fuel economy for a truck — think of it as a pickup that moonlights as a commuter car.

Ford SUVs Built for Richfield Roads — and Beyond

Richfield drivers know their roads: winding Washington County two-lanes, the occasional gravel stretch, and winter conditions that separate capable SUVs from the ones that just look good in ads. Ford's SUV lineup is built for exactly this. The Ford Explorer is a three-row powerhouse with available intelligent AWD that reads the road 100 times per second and adjusts grip before you even feel a slip — like having a co-pilot who never blinks. The Ford Expedition goes even bigger — full-size family hauler, massive towing capacity, and enough cabin space to make a long road trip actually comfortable for everyone on board.

Love the outdoors? The Ford Bronco Sport is basically a trail-ready adventure machine in a compact SUV package. It comes with GOAT Modes — Goes Over Any Type of Terrain — so you can switch drive settings for mud, sand, rocks, or snow with one tap. For everyday Richfield driving, the Ford Escape delivers smooth fuel efficiency, a clean interior, and a surprisingly sporty feel on open roads. And if you want to go fully electric without giving up SUV practicality, the Ford Mustang Mach-E delivers instant acceleration, over-the-air software updates, and a driving experience that feels like the future — right now.

Ford Vans That Work as Hard as You Do

Running a business near Richfield? Ford's commercial van lineup has you covered. The Ford Transit Cargo Van is the gold standard for work vans — available in multiple roof heights and lengths so you can configure it exactly for your operation. Need to cut fuel costs and go green? The Ford E-Transit Cargo Van runs fully electric with zero tailpipe emissions and lower per-mile energy costs — think of it as your fleet's upgrade to a subscription that actually saves money every month instead of costing more.

Awesome Used Vehicles for Richfield, WI Shoppers

Not shopping new? Smart move — our pre-owned lot is packed with recent-model vehicles loaded with technology that used to cost a lot more. We're talking adaptive cruise control, wireless Apple CarPlay, heated seats, backup cameras, and lane-keeping assist on vehicles priced well below new. Every one of our used cars, trucks, and SUVs goes through a careful inspection before it hits the lot — because a good deal that breaks down isn't a good deal. Check our full selection of new Ford models and pre-owned inventory online anytime.

Our used car specials change often and the best ones go fast — bookmark that page. Before you visit, plug your current vehicle into our online trade-in tool for a quick, fair market estimate. Stack a solid trade-in against a pre-owned special and you might be surprised how good the math gets.

Ford-Certified Service Near Richfield, WI

Modern Fords are packed with smart tech — and keeping that tech running at its best takes more than a basic oil change. Our Service Center in West Bend is staffed by Ford-certified technicians who use the same factory diagnostic tools Ford uses to build these vehicles. They can talk to your truck or SUV's computer systems directly, spot issues early, and fix them right the first time. It's like the difference between a doctor who knows your full medical history and a walk-in clinic that just met you — the depth of knowledge shows.

Book your visit with our easy online service scheduler — pick your time, show up, done. Check our service specials first and grab a discount on oil changes, tire rotations, brake checks, and more. Questions before your visit? Call 888-959-5469 — a real person picks up every time.

Genuine Ford Parts Delivered Right Near Richfield

Here's a quick analogy: using an aftermarket part on a modern Ford is like installing a third-party app that hasn't been tested on your phone's operating system — it might work for a while, but eventually something goes wrong. Genuine OEM parts from our Ford Parts Department are engineered specifically for your vehicle, tested to factory tolerances, and built to work in sync with all the smart systems around them. DIY mechanics and local shops near Richfield count on us to get the right part, right away. Call our parts team at 888-959-5469.

Ford Leasing & Financing for Richfield, WI Drivers

Want to drive the latest Ford tech without locking into a long-term loan? Leasing is your move. Think of a lease like a software subscription — you get the newest version, enjoy it fully, then upgrade when something better comes out. Our Ford lease deals near West Bend make it easy to get into a new vehicle with lower monthly payments. Two of our most popular lease options right now: the Ford F-150 lease and the Ford Explorer lease — both loaded with features, both available at payments that make real financial sense.

Buying outright? Our Finance Center works with a wide network of lenders to find the best rates for your situation — great credit, average credit, first-time buyer, all of it. Fill out our fast, secure online finance application from home before you come in. Then browse our Dealer Specials and new car specials so you catch every available incentive before you sit down with our team. Call 888-959-4701 to talk it over anytime.